How to Add $10,000-$50,000 Annual Revenue Without Adding Staff
Bitcoin custody services represent untapped revenue in most advisory practices, with minimal effort required
Simple math: 10 client referrals × $1,000 margin = $10,000 annual revenue with zero overhead
White-label partnership model allows you to offer comprehensive Bitcoin services without becoming a technical expert
Comparable to CPA or estate attorney relationships - you coordinate, specialist delivers, client sees your comprehensive service
The Revenue Opportunity Sitting in Your Client Base
You probably have clients asking about Bitcoin custody. Maybe they mention wanting to "get off Coinbase" or express concern about exchange risk after the FTX collapse. Perhaps they ask what to do with inherited Bitcoin or how to plan for their own Bitcoin in their estate.
Most advisors respond with some version of: "That's outside my expertise" or "Be careful with that" or "Let me know if you need anything."
What if each of those conversations represented $1,000-$3,500 in revenue?
That's the opportunity. Your clients need Bitcoin custody help. You don't have time to become a Bitcoin technical expert. But by partnering with a white-label Bitcoin custody specialist, you can offer comprehensive Bitcoin services to your clients while generating significant additional revenue - with zero overhead and minimal time investment.
Let me show you the math.
The Simple Math: How Revenue Scales
Scenario 1: Conservative First Year (10 Clients)
Your pricing to clients:
Bitcoin Custody Implementation Service: $3,500 per client
Your cost (what you pay the specialist):
Technical delivery: $2,500 per client
Your margin:
$1,000 per client
Annual revenue calculation:
10 clients in first year × $1,000 margin = $10,000
Time investment per client: ~2 hours (initial consultation + coordination)
Effective hourly rate: $500/hour
Overhead: $0 (specialist provides all equipment, materials, delivery)
Scenario 2: Established Partnership (25 Clients)
By year two or three, as word spreads among your client base:
New implementations:
20 clients × $1,000 margin = $20,000
Annual checkups (from prior years):
15 clients (from prior years) × $500 client charge = $7,500 total charged
You pay specialist $350 per checkup = $5,250 cost
Your margin: 15 × $150 = $2,250
Upsells (multi-sig, complex setups):
3 clients upgrade to multi-sig or premium services
Additional margin: $3,000
Total annual revenue: $25,250
Scenario 3: Mature Practice Integration (50 Clients Over 3-4 Years)
Year 4 revenue breakdown:
New implementations:
15 new clients × $1,000 = $15,000
Annual checkups:
35 existing clients × $150 margin = $5,250
Multi-sig and premium services:
5 clients with complex needs × $1,000 avg margin = $5,000
Referrals from clients to non-client friends:
5 new clients from referrals × $1,000 = $5,000
Total annual revenue: $30,250
And it compounds: Next year, you have 50 clients doing annual checkups (50 × $150 = $7,500), plus new implementations, creating a growing recurring revenue stream.
What This Looks Like in Practice
Client Journey (From Your Perspective):
Week 1: Client raises Bitcoin question
Client mentions $200k in Bitcoin on Kraken, concerned about exchange risk
You say: "Great question. I work with a Bitcoin custody specialist who handles exactly this. Let me connect you."
Your time: 5 minutes
Week 1: Three-way introduction
You send email introducing client to Connelly Bitcoin Partners
Your time: 5 minutes
Week 2: Initial consultation
You have 30-minute call with client and specialist to discuss needs, answer questions, set expectations
Your time: 30 minutes
Week 3: Client agrees to proceed
Client pays you $3,500 via your normal invoicing
You contract specialist for $2,500 delivery
Your time: 15 minutes (invoicing, coordination)
Week 4: Specialist delivers implementation
3-5 hour hands-on session with client (virtual or in-person)
Hardware wallet setup, security implementation, inheritance planning
Your time: 0 minutes (specialist handles everything)
Week 5: Post-service follow-up
Specialist sends you summary: "Client setup complete, confidence level 9/10, no issues"
You check in with client: "How did everything go with the Bitcoin custody setup?"
Client: "Great! Thank you for connecting me with Brian."
Your time: 10 minutes
Total time investment: ~1 hour
Your revenue: $1,000
Effective rate: $1,000/hour
Comparison: Revenue Per Client Hour
Let's compare this to other services in your practice:
ServiceClient FeeYour TimeRevenue/HourFinancial Plan$3,00010-15 hours$200-300/hourInvestment Management1% AUMOngoingVariesTax Planning Coordination$500-1,5003-5 hours$300/hourEstate Planning CoordinationIncluded5-8 hours(Part of overall fee)Bitcoin Custody Services$1,000 margin1-2 hours$500-1,000/hourBitcoin custody coordination is one of the highest revenue-per-hour services you can offer.
Why? Because you're not delivering the service yourself - you're coordinating with a specialist who does the heavy lifting, similar to how you coordinate with CPAs and estate attorneys.
But Wait, What About Client Assets?
Fair question: "Won't clients move $200k off their brokerage account to self-custody, reducing my AUM?"
The reality:
Most clients with significant Bitcoin already hold it outside your management - on Coinbase, Kraken, or other exchanges. They bought it independently and never consolidated it with you. So you're not losing AUM - you're capturing revenue from an asset that was never under management.
For the minority who do hold Bitcoin in custody at your brokerage:
If they're moving to self-custody, they're doing it with or without you
Better they do it with your trusted specialist than some random YouTube tutorial
You maintain the financial advisory relationship (planning, tax strategy, overall wealth management)
Self-custody is about security, not about firing their advisor
The bigger picture:
Client with $2M in managed assets + $200k Bitcoin
If they move Bitcoin to self-custody: You "lose" $200k AUM = ~$2,000/year in management fees
But you gain: $1,000 implementation + $150/year checkup fees + stronger relationship
More importantly: You demonstrate comprehensive service that keeps them from going to a "crypto-friendly" advisor
How This Compares to Hiring Staff
Alternative approach: Hire a staff member who becomes your "Bitcoin expert"
Cost:
Salary: $50,000-75,000/year
Benefits: $15,000-20,000/year
Training time: 100+ hours
Overhead: Office space, equipment, etc.
Total annual cost: $70,000-100,000+
To break even, you'd need:
70-100 client implementations per year just to cover costs
Ongoing learning time as Bitcoin technology evolves
Liability if your staff member gives incorrect technical advice
Partnership approach with specialist:
Cost:
$0 fixed costs
$2,500 per client (only when you have a client)
No training required
Specialist carries E&O insurance
Specialist stays current on technology
Total annual cost: Variable, only when you have revenue
To break even:
You need 3 clients to generate $3,000 revenue (covers zero fixed costs)
Every client after that is pure margin
The math isn't close. Partnership model is dramatically more efficient for advisory practices.
"But I Only Have a Few Clients With Bitcoin"
That's fine. Start there.
If you have:
5 clients with Bitcoin:
5 × $1,000 = $5,000 annual revenue
Covers a nice conference trip or technology investment
Low-risk way to test the partnership
10 clients with Bitcoin:
10 × $1,000 = $10,000 annual revenue
Meaningful revenue line item
Start of recurring revenue stream (annual checkups)
15-20 clients with Bitcoin:
$15,000-20,000 annual revenue
Plus recurring checkups
Becomes significant practice revenue
Don't know how many clients have Bitcoin? Most advisors underestimate. Try this:
Send email to all clients: "As part of our comprehensive financial planning, I want to make sure we're addressing all your assets. Do you currently hold any Bitcoin or cryptocurrency? If so, where is it held (exchange, self-custody, etc.)? This helps me ensure we have complete visibility into your financial picture."
You'll probably be surprised how many respond "yes."
Implementation Timeline: 30 Days
Week 1: Partnership Setup
Schedule intro call with Connelly Bitcoin Partners (30 minutes)
Review partnership agreement and pricing
Discuss your client base and potential volume
Decision point: Move forward or pass
Week 2: Materials & Positioning
Receive advisor partnership materials
Review service overview and client-facing collateral
Decide how to position: "We offer Bitcoin custody services" vs. "I work with a Bitcoin custody specialist"
Update website/service list if desired
Week 3: Identify First Clients
Review client list for Bitcoin holders
Identify 3-5 likely candidates
Send outreach email (template provided)
Or wait for next client to ask organically
Week 4: First Referral
Client expresses interest
Three-way introduction via email
Specialist takes it from there
You participate in initial consultation call
Within 30 days of partnership agreement, you can have first client in process.
Risk Mitigation: What If This Doesn't Work?
What's your downside?
Fixed costs: $0
Time investment: ~1 hour per client to test it
Commitment: None - you can stop referring anytime
Client risk: Specialist carries E&O insurance, you're coordinating (not delivering technical service)
Worst case scenario: You refer 2 clients, decide it's not a fit, you've earned $2,000 with 2 hours of work and learned something new.
Compare to other business development initiatives:
Marketing campaign: $5,000+ investment, uncertain return
New technology platform: $10,000+ annual cost, time to implement
Hiring staff: $70,000+ annual cost, training time, long commitment
Adding Bitcoin custody partnership: $0 cost, 1 hour to test, no commitment
The risk-reward ratio is strongly in your favor.
The Competitive Advantage
Here's what most advisors do when clients ask about Bitcoin custody:
"That's not my area of expertise"
"Be careful with that"
"Let me know if you need anything"
Client thinks: "My advisor can't help me with this. I'll figure it out myself or find someone who can."
Here's what you'll do:
"Great question. I work with a Bitcoin custody specialist who handles exactly this."
"Let me connect you - he provides white-glove implementation and coordinates with our estate planning."
"I'll stay in the loop throughout the process."
Client thinks: "My advisor has resources for everything. This is comprehensive service."
When the next client asks about Bitcoin:
Most advisors: Lost opportunity, maybe lost client
You: Revenue opportunity, strengthened relationship
That's competitive advantage.
Getting Started: Next Steps
If this makes sense for your practice:
Schedule a 30-minute discovery call with Connelly Bitcoin Partners
Discuss your client base
Review partnership terms
Ask any questions
No obligation
Review partnership agreement
Simple, clear terms
No exclusivity required
No minimum volume
Identify 3-5 potential clients
Who has Bitcoin?
Who has asked questions?
Who would benefit?
Make first referral
Test the process
See the service delivery
Evaluate client satisfaction
Scale from there
Add to your service offerings
Include in client reviews
Build recurring revenue stream
Bottom Line: The Revenue Math Works
Conservative scenario:
10 clients year 1 × $1,000 margin = $10,000
15 clients year 2 × $1,000 + 10 checkups × $150 = $16,500
20 clients year 3 × $1,000 + 25 checkups × $150 = $23,750
Three-year total: $50,250
Time investment: ~30-40 hours over three years
Overhead cost: $0
Client satisfaction: High (comprehensive service)
Your expertise required: None (specialist handles technical delivery)
Risk: Minimal (no fixed costs, variable only)
This isn't about becoming a Bitcoin expert. It's about having the right partner to serve clients comprehensively while generating meaningful revenue.
The clients are already asking. The revenue opportunity exists. The question is: will you capture it?
Ready to Explore?
Schedule a 30-minute discovery call:
Email: brian@connellybitcoinpartners.com
Or visit: connellybitcoinpartners.net
Let's discuss your practice, client base, and whether this partnership is a good fit for you.
About Connelly Bitcoin Partners
We provide white-label Bitcoin custody implementation services to financial advisory firms throughout Pennsylvania and beyond. Our founder, Brian Connelly, has over 20 years of experience as a technical consultant, serving major organizations such as IBM, NYSE, AT&T, and HSBC. We apply the same professional services model to Bitcoin custody - you maintain the client relationship, we deliver the technical implementation, and everyone succeeds.
Do you have questions about Bitcoin custody services for your practice? Please email us at brian@connellybitcoinpartners.com
